(0)
(0)
(0)
(0)
(0)Joel Arthur Barker
Publisher
Kanopy Streaming
Pub. Date
2015.
Description
Organisations need to innovate and change in order to survive. So why are so many people afraid of it? How do you help people open themselves up to change? Joel Barker's best selling training program, The New Business of Paradigms, explains how the rules we live by can limit our ability to innovate and be creative. In example after example, Joel demonstrates how thinking differently is necessary for us to grow as organizations and as individuals....
Publisher
Kanopy Streaming
Pub. Date
2015.
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...